Fancy seeing you here.
Howdy 👋 I’m Liam, an award-winning copywriter with over 5 years experience building brands of all shapes and sizes. Having picked up a D&AD New Blood Pencil in my first year taking on fashion houses that rip off Indigenous designs, I’ve since gone on to be mentored by Ad Age’s Creative Director of the Year, Bianca Guimaraes, help build a Kill Bill–style biker gang of AAMI girls, cast Paddy Dangerfield as a castaway, brew the world’s first self-tanning beer, be selected as one of 30 creatives globally for the Cannes Lions Creative Academy in France, and most recently, introduce a little slice of Aussie pub culture to New York. Yet somehow, after all these years, I still can’t seem to explain to my family what it is I actually do.