Only in This City of Ours
Helping Melburnians fall in love with their city again.
With entertainment closer to home, endless online alternatives, and the couch growing more convenient by the day, the city - once the unrivalled destination for food, culture and connection, was beginning to lose its pull. So we set out to remind Melburnians of the one thing the suburbs could never bottle...
The one thing you’ll find Only in This City of Ours: it’s unmistakable vibe.
We turned to iconic Melbourne voices to help define that hard-to-describe feeling. Each offering a fresh, authentic take on the Melbourne experience. Proof that the city has layers that reveal themselves differently to everyone.
The layered energy flowed into everything we made – including ‘city canvases’ - hundreds of textures found and hand-scanned across the city, stitched together to create a tactile visual world that is unmistakably Melbourne.
To keep the content beast fed, we also launched One & Only — a series powered by the City of Melbourne’s Only in the City platform.
Roles: Concept, Writing, Photography.
Marlon Williams, Singer-songwriter
Nat Wolf, 2024 Masterchef winner
Lucy Feagins, Design Files founder
Tom Sarafian, Chef
Dilruk Jayasinha, Comedian
Sofia Levin, Masterchef Judge